Social Media
I have 1.5 years of combined experience working in content creation, trend forecasting and account management. See my client work below!
Role Overview
Codependent Coffee + Cocktails is a concept by Urbanspace Hospitality. Codependent is an Italian-inspired hospitality experience all about "Drinking by Design" in any way you'd like: espresso, craft cocktails or mocktails. Codependent is located in Austin, TX.
As the social content creator for @codependentatx I created content that used our brand kit and identity to expand our audience, primarily through editorial-style photography. I planned out a content calendar of static posts and stories for each week. I also collaborated with an external PR team to pair influencer content and press with our personal content.
Primary software: Google Suite, Canva, Photoshop, Capcut
Duration: October 2024 - October 2025
Weekly Programming Slides
Special Programming Slides
Role Overview
Tómalo Grill is a concept by Urbanspace Hospitality. Tómalo is a modern Mexican restaurant located in Austin, TX. Tómalo, meaning "come and take it," is a come as you are establishment. We meet you where you are.
As a social content creator for @tomaloatx I similarly created content that used our brand kit and identity to expand our audience. I planned out a content calendar of static posts and stories for each week. I also collaborated with an external PR team to pair influencer content and press with our personal content.
Most of my work consisted of contracted photoshoots. View my work on their website here
Primary software: Google Suite, Canva, Photoshop, Capcut
Duration: October 2024 - October 2025
Weekly Programming Slides
Special Programming Slides
Photoshoot Itinerary Creation
Role Overview
The Moody College of Communication is the 5th largest school within the University of Texas at Austin with around 5,000 students. The college promotes effective human communication and innovation in and outside of the classroom.
As the Spring 2024 Social Media Intern for @texasmoody, I was tasked with bringing Moody's mission statement to social media. This was my first professional experience working with a brand kit as well as my first social media experience.
Notable Mentions
Primary software: CapCut, Photoshop, Illustrator, Instagram
Duration: January - May 2024
Metrics
Increased impressions from 2.1+ million to 10.6+ million
Increased reach from 1.4+ million to 6.6+ million
Created the first viral reel for the college (8.1 million views)
Increased account engagement from 72,000+ to 745,000+
Fun reels
Fun reels were an essential part to this role. I was tasked with identifying trends and trending audio from my personal TikTok and Instagram accounts and finding ways to incorporate Moody's identity into said trends. Our goal was to post one fun reel per week to increase student engagement and interaction on Instagram.
Inside the Room
Inside the room was a recurring reel series on Instagram. It highlighted different professors and courses within the college. I was tasked with scheduling, filming, editing and posting these reels. Our goal was to post one of these reels a week.
Graphics
Graphics are essential for the college's Instagram. They highlight weekly events and highlight holidays and historical months. They also allowed me to explore more with the Photoshop and Illustrator platforms.
